Govida Case Study

Arifur Rahman July 15, 2009 Marketing Strategy Godiva Case Consumer purchasing behavior and expenditure of the chocolate praline martplace can be characterized fairly simply. java consumption has lately been in favorable levels, for all types of chocolate, worldwide. The commercialize is consequently subdivided into two types; industrial chocolate, which is prewrapped and sold in rabble at lower prices, i.e. Hershey’s, and pralines, the more luxurious premium chocolates which atomic repress 18 typically more expensive and offer discover tonicity and taste., and argon packaged luxuriously. Currently, chocolate is a portion consumer growth which is basically imported to everyone, everywhere, and is accessible and eaten by nigh every nation. As far as chocolate pralines be concerned, the infixed meaning to consumers is interpreted as a high class, fancy, unspoilt quality gi ft, which is generally seen and used during special occasions and holidays. This phenomenon in not only limited to the U.S., but is in position observed all over the world.

Although there exists this universal phenomenon, there are variations in consumption manner, spending, and other trends amongst various countries, and differences do exist amongst countries. European countries, predominantly Belgium, France, and Switzerland, chocolate consumption is at its core, where history and tradition dictate chocolate eating as a pastime, engrained in culture. However, this is not the case for all of Europe, as some m ay be mistaken to believe. For instance, cho! colate pralines are a completely new concept for Spain and Portugal; Germany does not until now have a food food market for such chocolate consumption, and Holland, Italy, and the Nordic countries have a barely sufficient, negligible market. As for the fall in States, chocolate consumption is clearly very huge, and an enormous market exists, both for its rich part of the American culture, and for the enormous market potential...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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