Create Marketing Plan Case Study Example | Topics and Well Written Essays - 1500 words

Create Marketing Plan - Case Study Example The implementation and control of the marketing plan is highly essential task to be carried out in the whole plan, so that it can be ensured that the plan is running according to the designated tasks. The Rapid developments that are emerging in the solar cells, the lighting that is being supplied through LEDs is creating a lot of cost reduction in many of the developed countries. A country running on LED will tend to save a lot of power consumption, and this with time will gradually happen as in the current era a lot of research work is being done on the use of LED lights everywhere (Energy Alternatives 2010). Barefoot power is a business based on social entrepreneurs. It works on designing those products that are beneficial for the people living in poor countries. So, that the poverty level reduces in these countries. Barefoot believes that in developing the country economically, it is necessary to access energy as this is one of the key elements and key building blocks. To make technology available for people around the globe, residing in poor conditions deserve to be given such a product which gives them high value (Barefoot power 2010). The company’s main aim has been to design high tech technology products for providing benefits to the people who are residing in poor countries. The organization has a wide range of products that are targeted towards providing poor communities with useful technology related products. At the start of the product’s life cycle we are not aiming to capture the whole market share, targeted customers especially those lacking electricity are focused on more than the local customers. The Barefoot organization has strong links with the industry of micro finance and that makes it have a competitive edge than its competitors (Barefoot power 2010). The product name is Firefly, which is solar powered and uses LED