Marketing Plan for Tourism Destination Essay Example | Topics and Well Written Essays - 3000 words

Marketing Plan for Tourism Destination - Essay ExampleKenya, one of the countries in East African region, has for decades now turn out to be one of the knowledge domains best tourism destinations. It is widely to be having game reserves and national parks that keep some of the worlds biggest wildlife such as wildebeests, elephants, rhinos, giraffes, hippopotamus, camels, lions, cheetahs, zebras among other numerous interesting wild animals which attract tourists. Apart from the wild animals, the country is also rich in divest and plenty of nice beaches along its coastline with nice hotels and sun bathing facilities where both international and domestic tourists prefer to spend their holidays at. The great wildebeest migration which also takes frame for three consecutive months each year also happens to be one of the largest tourist attractions products in Kenya. The tourism industry of Kenya has recently largely expanded devoted the good and warm cordial relations that the count ry has with both the neighboring countries as well as other countries abroad. However, following the recent Westgate Mall terrorist effort that took place in the Kenyas capital city, Nairobi, the countrys tourism industry has largely been affected (James, 2013). This succession being a high season for the tourism industry, most of the hotels currently record at most 25% their normal capacity. This is not as expected for all high seasons for tourism in this country where more hotels would be recording close to 95% their normal capacity on a daily basis. This marketing plan is therefore aimed at restructuring the Kenyas tourism Industry and ensuring that tourists are assured of their security so that the tourism industry can recover from this big blow.