Hong Kong Consumers' (Aged 20-40) response to Traditional Chinese Dissertation

Hong Kong Consumers (Aged 20-40) response to Traditional Chinese herbal medicine and their influence on advertising - Dissertation Examplerchase Decisions 3.5 Critical Factors that influence Customers leveraging Decisions 3.6 Summary and Conclusion Chapter 4 query Methodology 4.1 Introduction 4.2 look into Objectives 4.3 Research Approach 4.4 Research Methods 4.5 Research Design 4.4.1 Population and sample size 4.4.2 information Collection Instrument Survey Questionnaire 4.4.3 Data Collection Method 4.4.4 Method of Data Analysis 4.5 Pilot Test 4.6 Ethical considerations 4.7 Limitations Chapter 5 watchword and Analysis 5.1 Introduction 5.2 Findings and Analysis 5.2.1 Age and Income scattering 5.2.2 scholarship about Chinese Herbal medicate 5.2.2.1 Perception of coincidence and Potency of Chinese Herbal Medicine (CHM) with respect to the Western Medicine 5.2.2.2 coercive alternate in Attitude and Consumption 5.2.2.3 Ad Message/Content Framing and Ad dominance 5.2.2.4 Posi tive Emotional Response and Ad Effectiveness 5.2.2.5 Heirarchy of Importance for Selection Criteria 5.3 Conclusions Chapter 6 Conclusions and Recommendations 6.1 Conclusions 6.2 Recommendations 6.3 Future electron orbit of Research code 1 Age and Perception of Parity of CHM Figure 2 Income and Perception of Parity of CHM Figure 3 Age and Perception of Potency of Chinese Herbal Medicines Figure 4 Income and Perception of Potency of Chinese Herbal Medicines Figure 5 Positive Attitude Change towards CHM Figure 6 Age and Positive Attitude Change towards CHM Figure 7 Income and Positive Attitude Change towards CHM Figure 8 Reasons for Positive Attitude Change toward CHM Figure 9 Age Difference and Reasons for Attitude Change Figure 10 Income Difference and Reasons for Attitude Change Table A Conceptual Framework for Research Table 1 Age Group Distribution of the selected sample Table 2 Income Group Distribution of the selected sample... This Hong Kong Consumers (Aged 20-40) response to Traditional Chinese herbal medicine and their influence on advertising essay outlines a positive attitude change towards the CHM, and the reasons ranged from desire to have long and healthy life, enlarge in income, increase in awareness and the proliferation of infectious diseases in the recent past. Traditional Chinese Medicine originated in quaint China and the practitioners use a combination of methods such as acupuncture and herbs as methods of treatment. The Chinese herbal medicine is unique because it is very different from the way in which other forms of herbal medicines treat the diseases (Connor and Geoffrey, 2001). i major difference is that in the western approach to herbal approach focuses on herbs taken by them. However, in Chinese herbal medicine, the treatment is done through various combinations of herbs. Traditionally, the treatment is not designed for one jumpicular illness instead, the focus is on a holistic approach to the treatment. However, with the incre ase in demand, traditional Chinese medicine now also has a disease-oriented version that can be utilise after consultation (Deng, 1999). Chinese herbal medicine is very popular in Asian countries and many a(prenominal) people prefer to opt for it because it does not have any side effects unlike the allopathic form of medicine (Teeguarden, 1994). In the United States, Traditional Chinese Medicine is considered to be a part of the complementary and alternative medicine (Foster & Yue, 1992).