Entry of The American Clothing Company into China Essay

creation of The American Clothing Company into China - Essay ExampleThe company may similarly compute operating under a different prepare once it decides to enter China. While doing business, it is very authorized that the business bears a name that customers can associate with. For this reason, the company may consider adopting a name that reflects with the people of China. Operating under the same name in China would give competitors a high edge in that other organizations may take pride in being home great(p) and purport understand the market and the needs of the customers better. The company must thus realize that it is a uterine cervix stiff competition that requires strategic planning at all stages.In making this decision, the company must also consider the right entry mode. It may consider going into a merger with a comparatively smaller organization, or acquiring a nonher company that is already established but perhaps not doing very well in the market. Further, the c ompany would need to do some internal re-organization in sound out to find out the necessary personnel who may need to relocate to the other country for managerial purposes. As the new company, it would be in appropriate to rely on the dig out force purchasable in China to start up operations. In as a much as this labour would be instrumental in running the business, it would be important that individuals from the US work at the initial stages of establishing the company as this would help to instill the companys core values, objectives and mission into the new market.