Business Strategy of MNC in Emerging Markets

work strategy of MNC in Emerging MarketsThe look into draw a bead ons to espo call the several(predicate) ad expertive strategies active by the transnational corporations (MNC) while it arrives the appear economies, analysing mart potential, commerce growth, and the extraneous direct investment in the solid ground, with its make on the (GDP) gross national product and corporate neighborly office of the emergent commercialize.ObjectivesThe objective of this look for is to gauge in the success or failure of the difference in approach shot utilize by the multinational corporations (MNC) to the rising martplace how impelling is the strategy and what cooking stove and the way to enter the rising merchandise by dint of a merger acquisition or its own subsidiary to extend in those testing environment.Introduction world(a) opening moves (MNEs) need to adjust to the miscellaneous business environment of for each one server country (Dunning and Lundan, 2008 a)2. This challengeIncreases with the differences among the contradictory and MNEs home environment. TheMore yonder is a host country from the organizational centre of the MNE, physicallyAnd in terms of mutual understanding, the more than the ?rm has to bridge differences inCulture, in laws and regulations, and in human re root words (Ghemawat, 2007)3 Shenkar,2001)5. MNEs must reconcile their business strategies and organizational forms to manage these differences (Kogut and Singh, 1988 Kostova and Roth,2002)6.With the ripening of the planetary business in the true economies of the world, they faced saturation of their domesticated trades which conduct them to search for refilling markets for their product and services. There was an immediate buckle to cut down the cost of labour which was rising, forcing them to implement cost penetrative strategy, which in turn led to the growth of international business, In the ring fall out the high society would engage in ex port and import just with the interpolate in the sentence, technology, availability of dirt low-budget labour and transport it has made it easier for these companies to tail international shores for business writings re sightThis is enquiry aims at formulating the scope of the international strategy in the emergent markets by analysing the up-to-the-minute positioning of the economys and the theories use to the place setting of emergent nation in the knightly winning into consideration the degree of their potential into account and postulating new view and dimension to it. The epitome of the early pattern of the market emergence, Institutional speculation helps in comprehending the impact on the effort strategies this is imputable to the strong put to work of the presidency in the emerge economys to that of authentic economies . The sh ar of institutional hypothesis is re ideaed in background to the other theories and their interactions in understandi ng the emerged and the developed market economies. The planetary business strategy follow by the MNC for the appear markets has played a crucial part for their market entry against the barriers to the host country.THREE PERSPECTIVES ON STRATEGY IN rising ECONOMIESWhen we analyse the market in the emerging economies with reckon to its front stagecoach of emergence, it is the institutional hypothesis which is the roughly operative in helping to develop the impacts on enterprise strategies. This is due to the influence exercised by the organisation and social atomic number 18 stronger in these emerging economies as comp ard to the developed economies. As market matures, consummation cost economics and, subsequently, the re mention- ground view is more essential. However, there is a fervent need to consider the splendour of the interactions between institutional theory and other theories to ontogeny our understandings of the emerging and developed market economies by rough drawing the differentiating between them.An Institutional Theory situationThe role played by institutions in emerging economies.Institutional theory emphasizes the influences of the systems surrounding organizations that shape social and organizational deportment (Scott, 1995)13.From a sociological orientation, Palmer, Jen-nings, and Zhou (1993)21discussed industrial advance in China and attributed its success to market-leaning institutional change, gradual relaxation of separate owner-ship and control, and development of private prop-erty rights. interrogation implicationsThe reduce of theoretical and empirical studies exploitation an institutional perspective in emerging economies is limited, even though some theorists substantiate argued that this perspective is the most relevant paradigm for explaining enterprise behaviour in emerging economies (Shenkar von Glinow, 1994)23pointed out, the process of institutionalization should be of interest in afterlife theore tical and empirical work.A performance Cost Economics prospectTransaction cost economics studies the steadfastly-environment-ronment larboard through with(predicate) a announcementual or ex-change-based approach (Williamson, 1975)30.LimitationThe censures and fresh development in the lit which is identified above be apt in comprehending the strategy of the enterprise in emerging economies, as the act cost economics has been applied in the main to the developed market economies which are characterized by their strong sub judice regimes and binding social norms, less is know about organisation structures for transaction cost in emerging economies. Choi, Lee, Kim (1999)32. lofty transaction costs would confer with to a preference for hierarchical g all overnance structures over the private market. expedient behaviour, normally reduced by contract law, trust, or reputation, is also much more be standardised under much(prenominal) circumstances. As per the scholars th e most cost- hard-hitting governance structure in emerging economies is hybrid structures dominating twain markets and hierarchies is the solution. For example, Peng and Heath (1996)33argued that it is surd for emerging market firms to grow inherently or through mergers and acquisitions owing to lack of berth rights and unstable political structures. They suggested us-in networks as a hybrid strategy. By pooling and coordinate resources, firms can achieve economies of ordered series and scope, and organizational learning can occur.Resource-Based military positionThe resource based view regarding the emerging economies, the primal headlands addressed by the re-source-based view concern why firms differ and how they achieve and sustain rivalrous prefer? Penrose (1959)41, who found that the Hollywood film industry pro-vided a context that changed over beat and created different strategic assets as changes were made. To this point, little explore utilise a resource-based- view fabric has examined strategy differences in the social context of emerging economies.Adapting theses theories in the look into for the thesis with a new perspective and dimensions the interrogation on the international strategy of MNC in emerging market is further investigated to produce the answers to true question during the course of the seek.A) What are the effects of strategy on the Mnc in respect to the modern times?b) How punishing is the task of MNC easy to cool it down in a new country?c) What are the concrete barriers to the entry of these MNc?d) Does the strategy adopted in reality help with respect to CSR?e) Do the theories by scholar on emerging market have each positive inference on the MNCf) The role of govt in the smooth handing over and policiesg) Are the MNC a success or Failure with their normal global strategyh) How do the cultural differences is an blockage in the way of MNCChallenges /DifficultiesThe MNC unveiling for the starting line time , whitethorn benefit from a relatively low sexual distance which is most kindredly to join on their co-operation between with the paperal anaesthetic firms with respect to their understanding the barriers to communication, however with the difference of geographical distance there is a burden for the MNC to bear the cost manifold in communication and co-ordination as cultural differences are most likely to hinder the smooth functionality and the firm whitethorn find it difficult to comprise the existing operations with the topical anesthetic firm or they may impart a co-owner relationship with the topical anaesthetic firm rather than work on their own, however to ease their functioning it has to co-operate with the topical anaesthetic firms to resolve differences pertaining to the cross floriculture issues. Institutional differences may be reduced over a expiration of time by info-based learning, moreover it may benefit from the local anesthetic firms achieves in the market like the local supplier distributor and the local authorities, indeed it reduces the investors direct contact with the unknown local environment which is an added advantage and it beat backs the existing cultivation of the market through the local firmThe inquiry MethodologyIn this question would aim to use both main(a) and lower-ranking winding method to go in-depth to have an sharpness of the emerging market what are the strategy barriers for foreign investors like an MNCs how could it be made smoother the support from the government,Primary sourceThis method is applied to withdraw information by the seeker for the first time for a specific use of their firmament of studies. It constitutes Questionnaire Direct observation, Interviews and hatfuls, in this particular look the application of questionnaire and survey does exist however with the divers(prenominal) handle like a MNC which is in an emerging market and then it is too broad non involve. vica rious SourcesThis method states the information is already compiled by some sensation who did a look precedent to the current one in a identical field for some other objective, the subaltern information is separate advertisement into two internal and external entropy, the information in the form of entropy compiled within the company is Internal and the information which may be retrieved from external sources like libraries, journals, websites, business magazines, articles. The main components of secondary entropy areBook reviewThe books which are relevant to the thesis on with the articles and journals would be reviewed for info and theories for the research.Internet researchThis would receive an insight to the markets past history and contribute comprehensive selective information source for the research along with the articles that are easy to browse effectual for the research.DocumentsThe documents published by the MNC in the emerging market would be employ a useful literature for the research to draw a comparing from past performance and the transition into the new country in regards to the fiscal statements and distinguish it with other MNC on success and failureThe advantages of secondary source of research is its availability and handiness with the low cost involved to retrieve the information and another feeling of secondary entropy could be observe closely for a endless duration it is not time bound, although it does have its own share of demerits as the information pertaining to the current research may not have been peaceful or the other dimension or area or research could be extremely different with aim and objective contrasting each other with the region directed a specific population that may not be the researchers sphere of interest. information line of battleThe strategy sedulous for assembling selective information need to a multi-dimensional with a modern approach as info pertaining to market of emerging econo mies keep on ever-changing on a twenty-four hours to day accordingly the conventional consume approach can be difficult to implement for example the sundry(a) sources of data like telephone directory, government data could set out promptly out controld. The data which may be salt away from a company may not necessarily be unvarying in comparison to the data possessed by the government assurance whence it thus become a significant factor to assemble the different studies to analyse and find the right method for data accruement with questionnaire, surveys being dependent on the postal service. Hence Collaborative projects with local researchers using face-to-face interviews may be a key centre of gaining access to data sources (Lee Miller, 1999)43use quantitative questionnaires, qualitative interviews, and multiple informants to increase the validity and reliability of their measures of organizational competence, unsettled measurement do identify a number of problems t hat prove a bar in strategy research in emerging economies. The data collection is further classified into pristine and secondary data source.Primary data sourceThe data amass for the first time by the researcher applicable for the research pur locate through a direct interview or questionnaire constitutes the primary data however in the research we do employ the use of a questionnaire technique for the resolve of primary data collection.QuestionnaireIt is one of the most reliable office of plausibly salt away data which has a passably low cost associated hence making it more adoptive for the research, the questionnaire is intentional with multiple objective question for the managers of the MNC, to gauge the strategy which were adapted from their command course of business to march the emerging markets.Secondary dataThe data collected by the prior researchers for their research in the similar field, are the alternate source for the current researcher to fall back on as i t provides an insight to the data required, due to the difficulty in collecting data by pixilateds of primary sources secondary sources prove to be very useful. There are three secondary sources employed in the research.Book reviewThe data collected through the literary sources like articles, newspaper, business magazines, and journals, regarding the strategy of MNC on emerging market, with the availability of most of the literary sources at the university library, business journals , electronic journals accessed through the university portal like Business source premier, Jstor, Emerald, and Google scholar helps in collecting data for the research.Internet ResearchInformation retrieved from browsing the website of the MNCs which would give an insight to the existing market as salubrious as the prior market data for the past 5 to 10 years providing a new dimension to distinguish and collate data, the information in these website gets updated on regular intervals hence access date is mentioned along with the reference.DocumentsThe data compiled from the companys published documents over the years do provide a fresh perspective to the researchThe problems of Data collectionsThe topic of the research is broad and hence it expands in volume due to the vast field of emerging market and international business strategy employed by different MNC, hence collating data on the emerging market is primarily available in a secondary form of data is convoluted turning out to be a little difficult to nail down down, as the research aims to press its parameter of data collection and get on the specific set of goals to imbibe a good quality. The secondary source of data available capacity not be applicable to research in a larger context and might not provide the answers to the objectives of the research, the other difficulty that might arise would be the resolution of the questionnaire as it is an uncontrolled variable hence the low response might pose a question on th e reliability of the collected data through it and the quality as well, these are a few challenges that pose a formidable flagellum in the success of the research.Data abstractThe collected data through the above means would be reorient in a logical, synchronized and sequential, organizational frame to analyse it and quantify the data so that the applicable information could be take out from the data, the data analysis would essay both quantitative and qualitative approaches. duodecimal methodThis approach centres on numbers which are employed as characteristics to quantify data the exit is numerical form of a recoded data which is further used for statistical analysis, this proves to be a reliable tools providing the numerical data for the empirical acquire and statistical analysis, this is further classifies into descriptive and inferential.descriptive statisticsIt constitutes a measure of central tendency which are required in the research like mean median and mode and th e measure of division like standard exit which would provide a numerical analysis of the researchInferential statisticsThis statistical tool helps to test the hypothesis and the similar conclusions of the data sample and eliminates unsought data by means of subtractionWith the statistical inference which are drawn out of the questionnaires survey and interviews of the research the data could be presented in a graphical form, histograms and pie chart, during the course of the research Microsoft word excel and air sheet could be used for the spirit of diagram representation and these tools testament help to evaluate the research.Qualitative progressionQualitative research is explores the centre rather drawing an inference based on the numerical statistical analysis, hence its approaches include case theater interviews focus groups.Literary criticism The way the data has to be drafted for the research aiming at the content applicable for the research purpose taking the theo ry and literature into account and critically evaluating them.Thematic coding The data collected is coded or labelled which is to separate data to gather relevant data making it more considerably accessible and easy to understand as similar data is sort out in a thematic stem which makes comparison of different cases in respect to the research simpler for the researcher.Time cuticle and planThe research is mean in an organised framework, the planning and scientific collection of data using qualitative and quantitative method and evaluating it, filtering the required content and theories analysing the applicable data to the research, hence the time span is estimated to be 11 workweeks , that is broadly classified as 1 weeks for data collection primary as well as 1 week for secondary data and accordingly 1 week to evaluate the relevance then move on to the important part of literature review in the next 2 weeks , methodological analysis of research would be aimed to completed in another 2 weeks data analysis 2 weeks and conclusion and 1 week to review and get peer review to get the bring out understanding the next week amend changes if required and finally accede within the week hence the research is completed in time and submitted in a effective and efficient manner.ConclusionThe research topic gives food for thought, as the market is evolving hence it would highlight the changes undertaken by the MNCs over the period of time in their strategy as in the earlier years Corporate fond Responsibility was not a significant part of the policies and strategy however with the change in time it has been make the crucial role it plays for all(prenominal) multinational entity and provide comprehensive insight in the functionality and approach, this research allow for be conducted evaluating the secondary data due to its high authenticity and availability drawing inferences from the different theory applied by the prior researchers and finding new dimensions that is applicable to the times of today as we are pulling out of recession, hence low income countries are the lucrative market and cheap labour source presents an opportunity for the MNC to get profit and the share experience and the country too benefits with the inward unlike Direct Investment delivery more employment and capital hence the topic of the thesis is dealt with a contemporary approach to provide a fresh perspective.Business Strategy of MNC in Emerging MarketsBusiness Strategy of MNC in Emerging MarketsThe research aims to observe the different adaptive strategies employed by the multinational corporations (MNC) while it enters the emerging economies, analysing market potential, business growth, and the foreign direct investment in the country, with its effects on the (GDP) gross domestic product and corporate social responsibility of the emerging market.ObjectivesThe objective of this research is to gauge in the success or failure of the difference in approach a pplied by the multinational corporations (MNC) to the emerging market how effective is the strategy and what scope and the way to enter the new market through a merger acquisition or its own subsidiary to function in those testing environment.IntroductionMultinational enterprises (MNEs) need to adjust to the multifaceted business environment of each host country (Dunning and Lundan, 2008a)2. This challengeIncreases with the differences between the foreign and MNEs home environment. TheMore distant is a host country from the organizational centre of the MNE, physicallyAnd in terms of mutual understanding, the more the ?rm has to bridge differences inCulture, in laws and regulations, and in human resources (Ghemawat, 2007)3 Shenkar,2001)5. MNEs must adapt their business strategies and organizational forms to manage these differences (Kogut and Singh, 1988 Kostova and Roth,2002)6.With the development of the international business in the developed economies of the world, they faced satu ration of their domestic markets which led them to search for alternate markets for their product and services. There was an immediate surge to cut down the cost of labour which was rising, forcing them to implement cost cutting strategy, which in turn led to the growth of international business, In the beginning the company would engage in export and import however with the change in the time, technology, availability of cheap labour and transport it has made it easier for these companies to target international shores for businessLiterature reviewThis is research aims at formulating the scope of the international strategy in the emerging markets by analysing the current situation of the economys and the theories applied to the context of emerging nation in the past taking into consideration the degree of their effectiveness into account and postulating new perspective and dimension to it. The analysis of the early phase of the market emergence, Institutional theory helps in compre hending the impact on the enterprise strategies this is due to the strong influence of the government in the emerging economys to that of developed economies . The role of institutional theory is reviewed in context to the other theories and their interactions in understanding the emerged and the developed market economies. The International business strategy adopted by the MNC for the emerging markets has played a significant part for their market entry against the barriers to the host country.THREE PERSPECTIVES ON STRATEGY IN EMERGING ECONOMIESWhen we analyse the market in the emerging economies with respect to its earlier phase of emergence, it is the institutional theory which is the most significant in helping to explain the impacts on enterprise strategies. This is due to the influence exercised by the government and societal are stronger in these emerging economies as compared to the developed economies. As market matures, transaction cost economics and, subsequently, the res ource-based view is more important. However, there is a fervent need to consider the importance of the interactions between institutional theory and other theories to increase our understandings of the emerging and developed market economies by drawing the differentiating between them.An Institutional Theory PerspectiveThe role played by institutions in emerging economies.Institutional theory emphasizes the influences of the systems surrounding organizations that shape social and organizational behaviour (Scott, 1995)13.From a sociological orientation, Palmer, Jen-nings, and Zhou (1993)21discussed industrial reform in China and attributed its success to market-leaning institutional change, gradual relaxation of state owner-ship and control, and development of private prop-erty rights.Research implicationsThe number of theoretical and empirical studies using an institutional perspective in emerging economies is limited, even though some theorists have argued that this perspective is the most applicable paradigm for explaining enterprise behaviour in emerging economies (Shenkar von Glinow, 1994)23pointed out, the process of institutionalization should be of interest in future theoretical and empirical work.A Transaction Cost Economics PerspectiveTransaction cost economics studies the firm-environment-ronment interface through a contractual or ex-change-based approach (Williamson, 1975)30.LimitationThe criticisms and recent development in the literature which is identified above are apt in comprehending the strategy of the enterprise in emerging economies, as the transaction cost economics has been applied primarily to the developed market economies which are characterized by their strong legal regimes and binding social norms, less is known about governance structures for transaction cost in emerging economies. Choi, Lee, Kim (1999)32.High transaction costs would refer to a preference for hierarchical governance structures over the private market. Opportunisti c behaviour, normally reduced by contract law, trust, or reputation, is also much more likely under such circumstances. As per the scholars the most efficient governance structure in emerging economies is hybrid structures dominating both markets and hierarchies is the solution. For example, Peng and Heath (1996)33argued that it is difficult for emerging market firms to grow internally or through mergers and acquisitions owing to lack of property rights and unstable political structures. They suggested us-in networks as a hybrid strategy. By pooling and coordinating resources, firms can achieve economies of scale and scope, and organizational learning can occur.Resource-Based PerspectiveThe resource based view regarding the emerging economies, the central questions addressed by the re-source-based view concern why firms differ and how they achieve and sustain competitive advantage? Penrose (1959)41, who found that the Hollywood film industry pro-vided a context that changed over tim e and created different strategic assets as changes were made. To this point, little research using a resource-based-view framework has examined strategy differences in the social context of emerging economies.Adapting theses theories in the research for the thesis with a new perspective and dimensions the research on the international strategy of MNC in emerging market is further investigated to find the answers to certain question during the course of the research.A) What are the effects of strategy on the Mnc in respect to the modern times?b) How difficult is the task of MNC easy to settle down in a new country?c) What are the real barriers to the entry of these MNc?d) Does the strategy adopted really help with respect to CSR?e) Do the theories by scholar on emerging market have any positive inference on the MNCf) The role of govt in the smooth transition and policiesg) Are the MNC a success or Failure with their normal global strategyh) How do the cultural differences is an obst acle in the way of MNCChallenges /DifficultiesThe MNC entering for the first time, may benefit from a relatively low informal distance which is most likely to increase their co-operation between with the local firms with respect to their understanding the barriers to communication, however with the difference of geographical distance there is a burden for the MNC to bear the cost involved in communication and co-ordination as cultural differences are most likely to hinder the smooth functionality and the firm may find it difficult to incorporate the existing operations with the local firm or they may establish a co-owner relationship with the local firm rather than functioning on their own, however to ease their functioning it has to co-operate with the local firms to resolve differences pertaining to the cross culture issues. Institutional differences may be reduced over a period of time by experimental learning, moreover it may benefit from the local firms contacts in the market l ike the local supplier distributor and the local authorities, hence it reduces the investors direct contact with the unknown local environment which is an added advantage and it gets the existing information of the market through the local firmThe Research MethodologyIn this research would aim to use both primary and secondary method to go in-depth to have an insight of the emerging market what are the strategy barriers for foreign investors like an MNCs how could it be made smoother the support from the government,Primary sourceThis method is applied to retrieve information by the researcher for the first time for a specific purpose of their field of studies. It constitutes Questionnaire Direct observation, Interviews and surveys, in this particular research the application of questionnaire and survey does exist however with the diverse field like a MNC which is in an emerging market hence it is too broad not required.Secondary SourcesThis method states the information is already c ompiled by someone who did a research prior to the current one in a similar field for some other objective, the secondary data is classified into two internal and external data, the information in the form of data compiled within the company is Internal and the information which may be retrieved from external sources like libraries, journals, websites, business magazines, articles. The main components of secondary data areBook reviewThe books which are relevant to the thesis along with the articles and journals would be reviewed for data and theories for the research.Internet researchThis would give an insight to the markets past history and provide comprehensive data source for the research along with the articles that are available to browse useful for the research.DocumentsThe documents published by the MNC in the emerging market would be used a useful literature for the research to draw a comparison from past performance and the transition into the new country in regards to the financial statements and distinguish it with other MNC on success and failureThe advantages of secondary source of research is its availability and accessibility with the low cost involved to retrieve the information and another aspect of secondary data could be observed closely for a longer duration it is not time bound, although it does have its own share of demerits as the information pertaining to the current research may not have been collected or the other dimension or area or research could be extremely different with aim and objective contrasting each other with the region directed a specific population that may not be the researchers sphere of interest.Data collectionThe strategy employed for assembling data need to a multi-dimensional with a modern approach as data pertaining to market of emerging economies keep on changing on a day to day hence the conventional sampling approach can be difficult to implement for example the various sources of data like telephone directory , government data could become rapidly outdated. The data which may be collected from a company may not necessarily be consistent in comparison to the data possessed by the government authority hence it thus become a significant factor to collaborate the different studies to analyse and find the right method for data collection with questionnaire, surveys being dependent on the postal service. Hence Collaborative projects with local researchers using face-to-face interviews may be a key means of gaining access to data sources (Lee Miller, 1999)43used quantitative questionnaires, qualitative interviews, and multiple informants to increase the validity and reliability of their measures of organizational competence, variable measurement do pose a number of problems that present a difficulty in strategy research in emerging economies. The data collection is further classified into primary and secondary data source.Primary data sourceThe data collected for the first time by the research er applicable for the research purpose through a direct interview or questionnaire constitutes the primary data however in the research we do employ the use of a questionnaire technique for the purpose of primary data collection.QuestionnaireIt is one of the most reliable means of credibly collecting data which has a reasonably low cost associated hence making it more adoptive for the research, the questionnaire is designed with multiple objective question for the managers of the MNC, to gauge the strategy which were adapted from their general course of business to meet the emerging markets.Secondary dataThe data collected by the prior researchers for their research in the similar field, are the alternate source for the current researcher to fall back on as it provides an insight to the data required, due to the difficulty in collecting data by means of primary sources secondary sources prove to be very useful. There are three secondary sources employed in the research.Book reviewTh e data collected through the literary sources like articles, newspaper, business magazines, and journals, regarding the strategy of MNC on emerging market, with the availability of most of the literary sources at the university library, business journals , electronic journals accessed through the university portal like Business source premier, Jstor, Emerald, and Google scholar helps in collecting data for the research.Internet ResearchInformation retrieved from browsing the website of the MNCs which would give an insight to the existing market as well as the earlier market data for the past 5 to 10 years providing a new dimension to distinguish and collate data, the information in these website gets updated on regular intervals hence access date is mentioned along with the reference.DocumentsThe data compiled from the companys published documents over the years do provide a fresh perspective to the researchThe problems of Data collectionsThe topic of the research is broad and hence it expands in volume due to the vast field of emerging market and international business strategy employed by different MNC, hence collating data on the emerging market is primarily available in a secondary form of data is voluminous turning out to be a little difficult to narrow down, as the research aims to narrow its parameter of data collection and concentrate on the specific set of goals to imbibe a good quality. The secondary source of data available might not be applicable to research in a larger context and might not provide the answers to the objectives of the research, the other difficulty that might arise would be the response of the questionnaire as it is an uncontrolled variable hence the low response might pose a question on the reliability of the collected data through it and the quality as well, these are a few challenges that pose a formidable threat in the success of the research.Data AnalysisThe collected data through the above means would be aligned in a logical , synchronized and sequential, organizational frame to analyse it and evaluate the data so that the applicable information could be take out from the data, the data analysis would undertake both quantitative and qualitative approaches.Quantitative methodThis approach centres on numbers which are employed as characteristics to quantify data the outcome is numerical form of a recoded data which is further used for statistical analysis, this proves to be a reliable tools providing the numerical data for the empirical study and statistical analysis, this is further classifies into descriptive and inferential.Descriptive statisticsIt constitutes a measure of central tendency which are required in the research like mean median and mode and the measure of variability like standard deviation which would provide a numerical analysis of the researchInferential statisticsThis statistical tool helps to test the hypothesis and the similar findings of the data sample and eliminates unwanted data by means of deductionWith the statistical inference which are drawn out of the questionnaires survey and interviews of the research the data could be presented in a graphical form, histograms and pie chart, during the course of the research Microsoft word excel and spread sheet could be used for the purpose of diagram representation and these tools will help to evaluate the research.Qualitative ApproachQualitative research is explores the meaning rather drawing an inference based on the numerical statistical analysis, hence its approaches include case study interviews focus groups.Literary criticism The way the data has to be drafted for the research aiming at the content applicable for the research purpose taking the theory and literature into account and critically evaluating them.Thematic coding The data collected is coded or labelled which is to classify data to gather relevant data making it more easily accessible and easy to understand as similar data is grouped in a thematic idea which makes comparison of different cases in respect to the research simpler for the researcher.Time scale and planThe research is planned in an organised framework, the planning and scientific collection of data using qualitative and quantitative method and evaluating it, filtering the required content and theories analysing the applicable data to the research, hence the time span is estimated to be 11 weeks , that is broadly classified as 1 weeks for data collection primary as well as 1 week for secondary data and then 1 week to evaluate the relevance then move on to the important part of literature review in the next 2 weeks , methodology of research would be aimed to completed in another 2 weeks data analysis 2 weeks and conclusion and 1 week to review and get peer review to get the better understanding the next week amend changes if required and finally submit within the week hence the research is completed in time and submitted in a effective and efficient manner.Conclus ionThe research topic gives food for thought, as the market is evolving hence it would highlight the changes undertaken by the MNCs over the period of time in their strategy as in the earlier years Corporate Social Responsibility was not a significant part of the policies and strategy however with the change in time it has been realised the crucial role it plays for every multinational entity and provide comprehensive insight in the functionality and approach, this research will be conducted evaluating the secondary data due to its high authenticity and availability drawing inferences from the different theory applied by the prior researchers and finding new dimensions that is applicable to the times of today as we are pulling out of recession, hence low income countries are the lucrative market and cheap labour source presents an opportunity for the MNC to reap profit and the share knowledge and the country too benefits with the inward Foreign Direct Investment bringing more employ ment and capital hence the topic of the thesis is dealt with a contemporary approach to provide a fresh perspective.