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The Four Ps: An Analysis Full discern Name of Institution Abstract The trade mark of business establishes the kind and association betwixt an government and its customers, or market. A boffo market mix, which includes product, price, promotion and place, leads to successful marketing and, in turn, successful business. To develop such a mix, companies mustiness understand the separate characteristics of each marketing element, and the interrelation between the elements. Organizations such as McDonalds demonstrate how successful marketing mixes eject be developed and utilize in hostel to benefit some(prenominal) the physical composition and the market. According to the Ameri underside marketing Association, marketing can be defined as the activity, tack together of institutions, and processes for creating, communicating, delivering, and exchanging offerings that reserve value for customers, clients, partners, and companionship at large (Definition o f Marketing, 2010). As demo in this definition, marketing is a broad and miscellaneous proportionality of business. Marketing forms the connection between the organization or business, and the people, or market. For a high society to succeed, it must strain a need in society, and develop a connection with a given market, or group of consumers.

A successful company meets the needs of its consumers well, and has an effective manner of communicating with society and providing its services. To make the marketing process manageable, it has been divided into tetrad sub-elements, or the four Ps: product, price, p lace and promotion. An examination of thes! e elements and their implementation in an organization provides a clearer understanding of the various dimensions and processes involved in marketing, as well as their importance. The Four Ps The four Ps, in addition called the marketing mix, helps an organization broaden its base of clients and consumers deep down its market. It can also be used to help an organization broaden its market as...If you want to get a near essay, company it on our website: OrderCustomPaper.com

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